{"id":503,"date":"2026-10-01T17:37:00","date_gmt":"2026-10-01T17:37:00","guid":{"rendered":"https:\/\/mgad.atwom.com\/?p=503"},"modified":"2026-10-21T09:55:19","modified_gmt":"2026-10-21T09:55:19","slug":"meraki-health-brand-design-case-study","status":"publish","type":"post","link":"https:\/\/mgad.atwom.com\/index.php\/2026\/10\/01\/meraki-health-brand-design-case-study\/","title":{"rendered":"Meraki Health – Brand Design Case Study"},"content":{"rendered":"\n
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Meraki Health UK is a modern wellness studio based in Aberdeen, UK, offering science-backed recovery and relaxation experiences through private floatation therapy, Finnish-style sauna, cold plunge, and contrast therapy. Their mission is to help individuals reset their mind and body in a calm, restorative environment just minutes from the city centre.<\/p>\n\n\n\n

As a premium health and wellness brand, Meraki Health stands out for its commitment to evidence-based therapies, minimalist design, and client-centered experience. Their approach combines ancient healing methods with modern science to support physical recovery, stress resilience, and long-term well-being.<\/p>\n\n\n\n

My main mission in this project was to create a visual system that reflects the brand\u2019s vision and values<\/p>\n\n\n\n

which can be summed up in the following keywords:<\/p>\n\n\n\n

premium \u2013 health and wellness \u2013 healing \u2013 therapy \u2013 minimalist \u2013 client-centered experience.<\/p>\n\n\n\n

Every design choice was guided by these core principles to ensure the visual identity feels aligned with what the brand stands for.<\/p>\n\n\n\n

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As always, the workflow starts with a strategy call where we define all the goals and analyze all the inputs we have, like the brand\u2019s objectives and vision, the environment where the branding will live,<\/p>\n\n\n\n

and what art direction would best suit the visual system.<\/p>\n\n\n\n

From there, we build a moodboard that gives us a clear sense of the right feel and vibe before moving into execution.<\/p>\n\n\n\n

Most importantly, it also helps us identify the core challenge, so that our design isn\u2019t just visually appealing, but also acts as a strategic solution to that challenge.<\/p>\n\n\n\n

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Once we\u2019ve defined the goals and clearly identified the challenge, we move on to the sketching phase where we explore our ideas and evaluate which direction works best.<\/p>\n\n\n\n

The initial idea we discussed with the client was to create a monogram logo using the brand\u2019s initials.<\/p>\n\n\n\n

However, we also asked ourselves: why not explore an alternative direction, like an abstract icon that visually expresses wellness and relaxation?<\/p>\n\n\n\n

The font paired with the logo needed to reflect the keywords and brand attributes we had previously defined, with the full logo conveying a strong premium feel, enhanced by a calming, wellness-oriented vibe.<\/p>\n\n\n\n

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After laying out all the ideas and exploring the different possibilities, we finally chose one direction to move forward with as the first draft.<\/p>\n\n\n\n

We then tested it through mockups to see how it performs in real-world contexts and to evaluate whether it truly feels right and aligns with the brand\u2019s goals and emotional tone.<\/p>\n\n\n\n

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When we reviewed the first draft, we felt that the typography leaned a bit too much toward the conceptual side. That\u2019s why we decided to bring more balance by choosing a typeface that\u2019s less conceptual and more functional, something that could also work better in real-life environments like store signage.<\/p>\n\n\n\n

After that, we started working on the color scheme, aiming to reflect the brand\u2019s vision and convey the right emotional tone through carefully chosen colors.<\/p>\n\n\n\n

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In the end, we decided to work with two color palettes: a primary and a secondary one.<\/p>\n\n\n\n

The primary palette is used for digital applications like the website, designed to give off a premium feel and to express Innovation.<\/p>\n\n\n\n

The secondary palette is meant for print and on-site branding materials, carefully chosen to evoke a sense of relaxation and wellness within the physical space.<\/p>\n\n\n\n

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And of course, before moving on to the real-world execution phase, we always create a few mockups to test the direction.<\/p>\n\n\n\n

This helps us evaluate whether the outcome actually feels right and aligns with the intended experience<\/p>\n\n\n\n

or if adjustments are needed before final implementation.<\/p>\n\n\n\n

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And after we tested everything, the client was really happy with the results we achieved and felt fully ready to enter the market and start operating in the real world.<\/p>\n\n\n\n

Thankfully, everything went smoothly, and the brand has been on the right track after a couple of months of real-life execution.<\/p>\n\n\n\n

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